You have a great service or product – how do you explain this to your current or prospective clients so they know you are a good choice for their needs?
What is a Value Proposition and why do you need it?
Isn’t ‘Adversity’ just another word for ‘Change’?
Adversity - Let’s get some perspective on the ‘potential affects’ of economic change We consistently hear – “But this will certainly create risk and uncertainty leading to a changed business landscape”. Yes, of course it will, but every business wishing to sustain or grow, has to deal with this as part of their on-going strategy…
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Be clear what you need and why you need it
Avoid a ‘bunker mentality’ In these uncertain times, remain positive and create a plan of action. Our message in times of change is:
Be clear on what you need to do and why you need to do it.
DIVERSIFICATION How to consider what to do next
If we are seen to be diversifying are we signalling failure? The fact you are considering ‘diversification’ signals you have a realistic position on your own market and business sector. The positive from this is we are following what our customers want and need while strengthening our future business. The previous article about Diversification has…
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