So many businesses miss out on the ‘thinking’ stage of business strategy. Our advice is to take your time, assess where you’re at and where you fit into your own business sector
Ensure your customer values your product or service – Make sure you’re giving your customer what they need by analysing your process. This will help you to discover the ‘value add’ and conversely what is adding unnecessary cost.
You have a great service or product – how do you explain this to your current or prospective clients so they know you are a good choice for their needs?