Category Archives: Communication

How to ensure Digital Marketing adds value to your business

Digital Marketing provides an excellent route to grow customers along with providing customers a benefit in that it is easy and is tailored to what they need and value.
It is very analytical and expandable therefore, investment can be tailored to both geography and a specific strategy or consumer.
However, as all marketing strategies, time and cost will need to be dedicated to achieve a relevant outcome over all invested platforms. It cannot be done half-heartedly, if badly managed all advantage will be eroded if not lost!

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Effectiveness v Efficiency

"DO THE RIGHT THING RIGHT" "doing the right thing is more important than doing things right." Doing the right thing is effectiveness; doing things right is efficiency. That's according to noted management expert, Peter Drucker. As he says; Focus first on effectiveness (identifying what is the right thing to do), then concentrate on efficiency (doing…
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