DIVERSIFICATION How to consider what to do next

If we are seen to be diversifying are we signalling failure? The fact you are considering ‘diversification’ signals you have a realistic position on your own market and business sector. The positive from this is we are following what our customers want and need while strengthening our future business. The previous article about Diversification has…
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Creating a positive ‘Customer Journey’

How do you become the business of choice for your customers? In this article; we discuss ‘Customer Journey Mapping’ as an essential tool to sustainable business growth. Some background As more and more businesses are facing increased competition, they are developing their sales growth strategy around online activity. However, they are often not embracing that…
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